What is Video for SEO?

Video SEO is the practice of providing the metadata (or "information") for your content to search engines to improve the richness of search results (i.e. "rich snippets") and ultimately drive more web visitors.

WAKU-SEO provides both recommended approaches to Video SEO - using what's called a "video sitemap", and also utilizing specific markup in the on-page embed code. As a part of your marketing arsenal, following the proper metadata and markup conventions improves your video asset's presence on search engines.

Want to make your online videos more effective? Too many companies rely on YouTube to do the work for them. Unfortunately that means that your videos aren’t reaching the people who really want to hear your message.

At WAKU-SEO we’ve developed a service to optimise your video content, which works to capture traffic from Google,Yahoo! and BING improve the position of your website on search engine results pages and tailor content to the audiences who want to view your videos.

Our specialist will develop a video marketing plan tailored to your content, giving you:

? Augmented titles and descriptions

? Optimised video landing pages

? Social distribution channels for your content

? Conversations around your brand

When our video SEO techniques have kicked in, we’ll provide you with results to show how effective they’ve been.

If you want to optimise the effectiveness of your video content, get in touch with us today. We’d love to speak to you about how we can generate more traffic and more conversations around your video.

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