The key value to creating a successful stellar social media strategy for your clients is not only building your following but regularly producing and providing them with interesting, helpful and shareable content. Focusing on a strategic mix of engaging content through a blog on your website or by creating collateral specific to the requirements of your online audience, will help build traffic to your website, generate leads, and ultimately sales, in the form of images, infographics, competitions and campaigns.
It goes much deeper than ‘if you share it’ ‘they will come’ pointing yourself in the right direction to capitalise on great content requires a forward-thinking strategy with clear, objectives, set goals and measured performance over time.
WAKU-SEO’s social media strategy services includes the development of a robust and specific bespoke social media strategy tailored to your business needs.Using listening tools to find out what makes your audience tick, we’ll develop a content strategy that ties back to your brand’s core values and goals.
As part of a holistic service our team can:
? Produce engaging and compelling content to increase your share of voice in the marketplace and bolster your brand, while keeping in line with an agreed campaign strategy and policies.
? Work with your in-house marketing team to ensure a consistent brand design and messaging across all communication channels during social media campaigns.
? Assess the viability of social media advertising and provide content, support and monitoring throughout any paid social campaigns.
? Use tactics that can be resourced externally and internally, depending on your needs and budget.
? Report on the success of your social media strategy and make ongoing recommendations based on community feedback and social and website analytics.
Posting often and consistently are good habits for success. So, we offer an editorial management program that makes it easy to keep your blog marketing and social media content on track. Get in touch with us now. Find out how we can customise a program for your business.